Greetings world!

18 Oct

So I have landed myself a job.. an internship.. in marketing.. and so it is actually part of my job to update and natter on here about what I get up to! What a treat for your poor souls who follow!

I have started working for a company called Vertex Solutions based in Hemel Hempstead, UK. We are specialist IT recruiters celebrating 15 years of existence and expanding rapidly, and I have been here just over a week.

I have come in with a youthful and optimistic mind, full of ideas and promise, and absolutely love what I’m doing so far! In this short space of time I have learnt about the company goings-on, what areas we deal in and how to best research and understand them (not being a total techie myself!), which avenues have previously been explored and what direction we’re heading in. We have over 30 staff members, free fruit on tap (well.. not literally!), a friendly open-plan office and a plethora of motivational mottos to inspire and bemuse on our walls! Redecorating will follow with our soon-to-launch rebrand – WATCH THIS SPACE.

My job isn’t just some silly artsy affair though. My day-to-day role involves me looking for potential clients and business development opportunities, researching how our competitors are functioning and what is trending across the Information Technology industry. I analyse relevant news stories and use them as a basis for social media updates, internal staff discussion and creative marketing campaigns. For example, I have started trying to inject some more current culture into our advertisements, by spoofing popular music covers with catchy lyrics and films that will be hitting the cinemas soon! Our range to date modifies (in a completely legal fashion!) ‘Anything Could Happen’ (Ellie Goulding), Diamonds (Rihanna), Call Me Maybe (Carly Rae Jepsen) and James Bond himself from the upcoming Skyfall! I monitor our social media presence and track how it fluctuates with each type of update – learning as I go about what works and what doesn’t! I am also responsible for content generation and proofing for blogs, websites, and other press material.

I have one press release published already in my time with Hemel Pulse Magazine, going into their magazine as well as being publicised through their website and Twitter page. This release was on the superb charity work conducted by the company just prior to my arrival, which inspired me as a new employee and caused great admiration for the team and their general social mission outside of boring corporate needs and financial targets………….. (yawn!). Being an IT recruitment agency, they were exposed to the existence of Byte Night, a nationwide sleep-out in multiple UK locations for the Action for Children charity, focusing on their homeless division. A team went down in early October to attempt a snooze in the pouring rain – they say wine didn’t even numb them from the cold, but a good night was had by all, and a true sympathy was nurtured for those who have to endure those conditions and worse every day! Prior to this, the team raised a whopping £2,410.02 – half generated from a race night, auction and bake sale, with goods donated by Vertex and other local organisations, and the other half matched by us. Sponsorship from the sleep-out since then has boosted this total to £2,750.02 – a figure we are immensely proud to contribute to such a worthy cause!

Beyond this we are brainstorming other ideas and formats to operate within; new videos to make, how to boost engagement with our audiences across all mediums, how to generate more business and improve our current networking skills, what is pre-existing that we should change, and much, much more! ‘Busy’ is an understatement, but I wouldn’t have it any other way!

I love the people, I love knowing that my work is an innovative fusion of creativity and business development, and I love knowing that there is always more to learn and things to achieve. It has been fantastic watching my work grow our company exposure thus far, and I can’t wait to see what happens next!

Watch this space for examples of work that I’ve done or links to content that I’ve written.

Cheers everyone, hope you found this interesting~

By Natalie Boon.


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