How to make it or break it with Vertex

30 Nov

I love stumbling back into an infogram-making website and finding an old infogram in my library that I forgot I’d even made…

makeitorbreakitwithvertex

By Natalie Boon.

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10 Responses to “How to make it or break it with Vertex”

  1. lowestofthekeys December 3, 2012 at 3:38 pm #

    Interesting…inforgrams used for recruiting. It definitely stands out as a creative method when compared to the usual spiel of one webpage/several paragraphs that outline the company for potential employees.

    • thatnewgirlinmarketing January 9, 2013 at 1:53 pm #

      Sorry! I definitely didn’t see this comment!

      We’re pretty infogram crazy, actually. It’s quite a popular medium on the net at the moment, and people have always responded better to graphical representations of information than blocks of text.

      Of course, we’ve still got normal job ads,and do for our roles for client positions too, but it’s another way of connecting with people and making ourselves known as something different, y’know?

      We’ve got one coming out shortly for a specific role we hire for a lot in Berlin, and we’re also building up the regularity of video job ads, with the aim of launching a video job ad channel as part of our YouTube channel and continually unique service provision to the market.

      Plus, it’s a chance for me to go ‘nerrrr, look at what I can do!’ essentially, haha!

      • lowestofthekeys January 9, 2013 at 3:05 pm #

        It’s all good 😉

        I’ve been trying to break into the infogram way of marketing, though attempting to do so with an engineering firm is difficult. This is mostly due to the fact that marketing their services requires you to simplify their meaning, which when it comes down to things like “building science” and “forensic engineering”, is impossible sometimes.

        Your comment on people responding better ot graphical representations is definitely key. I think we’re slowly becoming a more visual society, so taking advantage of this makes it easier to market.

        Video job ads is an interesting facet, I’m gonna look into that!

      • thatnewgirlinmarketing January 9, 2013 at 3:18 pm #

        Aha, good shout!

        I can imagine it’s tough. I suppose the best way is to start by removing the stigma and making that complex nature of an engineer and their everyday job something that the average Joe can understand (without implying that they couldn’t understand anything beyond basic monosyllabic words, of course!).

      • lowestofthekeys January 9, 2013 at 3:43 pm #

        Tis’ tough, Miss Natalie, however it’s a challenge, which can be fun in the world of marketing.

        The only unfortunate thing is trying to make engineers understand that you have to simplify these things when it comes down to marketing to potential clients.

      • thatnewgirlinmarketing January 9, 2013 at 3:48 pm #

        Indeed. I try to explain the same difficulties to my lot when talking technically about IT skillsets. I’m slowly learning the lingo, but it doesn’t mean everyone has or will, so it’s very dependent on the audience as to how I try to phrase things. For example, Linkedin and Twitter will feature far more key terms than Facebook due to the nature of those engaged fans.

        As long as we continue to relish the challenge I’m sure we’ll be fine!

      • lowestofthekeys January 9, 2013 at 4:19 pm #

        It feels like you’re speaking another language, doesn’t it? And yes, the challenge builds character, and frankly, it’s helped me become better at communicating things to people in general.

      • thatnewgirlinmarketing January 9, 2013 at 4:22 pm #

        Exactly!

        And considering English is complex enough, we just don’t need the extra confusion about lingo – haha!

        It was something they used to teach us at school. Explain whatever situation you’re trying to understand to someone and pretend that they’re an alien. You learn very quickly what’s important and how best to convey that key information across!

      • lowestofthekeys January 9, 2013 at 5:05 pm #

        Seriously!

        Also, that reminds me of something my dad used to tell me about linguists, and it kind of runs along what they taught you in school.

        He said that it’s up to the person speaking to form the conversation into something the other party can understand. That might be one part of why people argue over the internet so fiercely.

  2. thatnewgirlinmarketing January 10, 2013 at 9:11 am #

    Your father was a smart man! It is indeed so easy to misconstrue information and the intent behind words online, unfortunately. Thank goodness for the introduction of emoticons, is all I can say!

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